Counsel began life as a legal AI tool. Legal professionals hold themselves to a higher standard — entrusted daily with confidential and highly sensitive client information — and we believed their tools should meet that same standard.
It didn't take long to realise this same duty of care extends far beyond law. Today, Counsel is built for every profession that carries the weight of other people's information: legal, healthcare, HR, accounting and finance.
A businessman through and through. Aidan built PrismDx from the ground up into a successful, internationally recognised sales tool, and his experience in B2B SaaS brings hard-won guidance and wisdom to the company. An entrepreneur and pioneer, he believes in value-driven business and delivering products that are worth every cent. He's also an all-round sportsman who firmly believes the best business meetings happen on a padel court.
An experienced software engineer with a track record spanning the machinery industry and beyond — a senior .NET Core team lead and Power BI developer by trade, with a degree from the University of Pretoria. Ambitious and endlessly curious, Jethro is driven to excel at everything he does, and believes every problem is simply a challenge waiting to be understood and solved. A hard worker who never loses his sense of humour, he spends most of his free time on the gym floor, the football pitch, or watching Formula 1.
A litigator at heart, but a people's person out and out. When the AI hype grew, Franco was keen to get on board — until he realised the duty to protect client privacy far outweighs the short-lived benefits of generic AI tools. A caffeine lover, martial-arts fanatic and team player, he's driven to build tools that help people and businesses flourish in the modern world.
Trained for our ID numbers, our names and our languages — and built to be trusted across the continent.
